SEO, RSS and Rich Snippets

PremsBlog is built for maximum discoverability. You don't have to configure anything — most SEO measures are active out of the box once the plugin is enabled in the sales channel.

Speaking URLs

SEO URLs are created for every blog page automatically:

Page	Example URL
Magazine overview	/magazine
Article detail	/magazine/my-article
Authors overview	/authors
Author detail	/authors/max-doe

URL paths follow the article title or the author's name. They automatically nest below the magazine / author category you chose in the Plugin configuration. The result: speaking paths that visitors and Google understand instantly.

If you prefer your own SEO URL templates, you can override them just like for any other Shopware route under Settings → Shop → SEO URLs.

Meta tags

Every article detail page automatically sets:

• Browser tab title — uses the article meta title; falls back to the article title when empty.

• Description for Google search results — uses the meta description; falls back to the short description when empty.

• Canonical URL pointing to the speaking address of the current article — prevents duplicate content issues.

• Open Graph and Twitter Card tags for nice previews when shared on social networks.

Author and listing pages receive their matching meta information.

Structured data (rich snippets)

Every article detail page emits structured data markup of type "blog article" for Google. With it Google can render in the search results:

• The title and a short description excerpt

• The preview image

• The author

• The publish date and last-modified date

• Stars and the review count (as soon as approved reviews exist — premium)

The result: your articles stand out in Google's search results much more than plain text matches.

RSS feed

At /blog/feed the plugin exposes a complete RSS 2.0 feed. Per item it carries the title, speaking URL, publish date, short description, the full article body, the author name and the assigned categories.

Useful for…

• Newsletter marketing — RSS campaigns in Mailchimp or Sendinblue read the feed directly and send out a new issue automatically for every new article.

• Feed readers like Feedly, NewsBlur or Inoreader.

• Third-party systems that regularly import or sync your new articles.

The number of items in the feed (default 20) and the optional feed description live in the Plugin configuration.

Sitemap

Articles and author pages land in your shop's XML sitemap automatically as soon as they are active. You don't have to do anything — the sitemap cache is refreshed via the regular Shopware mechanism.

Inactive articles

Articles with status Draft, In review or Disabled, as well as articles outside their visibility window, return HTTP 404 in the shop. They can be prepared safely without search engines or visitors seeing them too early.