SEO Tools
SEO Tools is the all-in-one toolkit for the search engine optimisation of your Shopware 6 store. Instead of combining ten separate plugins, you get every important SEO building block in one place: from meta titles to redirects and rich snippets, all the way to analysis, AI support and a Google Search Console connection.
Why your store needs SEO
Most of your customers find you through Google. Whoever ranks higher and stands out with an appealing snippet gets more clicks – without extra advertising budget. Good SEO is therefore one of the most sustainable growth levers there is: the work you do today keeps bringing you visitors for months and years.
The catch: search engine optimisation is time-consuming in daily business. Maintaining meta texts for thousands of products, finding broken links, keeping redirects tidy, outputting correct structured data – all of that takes time and technical know-how.
How the SEO Tools help you
The plugin takes this work off your hands and makes it visible:
Optimise – meta titles and descriptions with a live preview, bulk generation from templates and optionally via AI.
Keep it clean – manage redirects, track down broken links, log 404 errors.
Get seen – rich snippets (stars, prices, FAQs …) for eye-catching Google results, clean sitemaps and hreflang for multilingual stores.
Measure – an SEO score per product, a dashboard with the key metrics and a direct connection to Google Search Console.
You will find all features bundled under Settings → SEO Tools in the Administration. Heavy bulk actions run in the background, so your Administration stays responsive even with very large catalogues.
Who is this plugin for
For shop operators who want to improve their visibility on Google without being an SEO specialist. You do not need any developer knowledge: every feature is operated through the Administration and explained step by step in this manual.
Basic and Premium
Some features are free (Basic); the advanced tools are unlocked via an In-App purchase (Premium) directly in the Administration. Which feature belongs to which tier is listed on the Basic and Premium page.
Next steps
Check the Prerequisites
Run the Installation
Complete the Configuration
Then work through the feature chapters – ideally in this order: Meta data · URLs & redirects · Sitemap & hreflang · Rich snippets · SEO analysis
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