Rich snippets

Structured data (Schema.org / JSON-LD) is extra information that makes your pages "machine-readable". It allows Google to show more than just a title and text in the search results – for example prices, availability, rating stars or expandable questions. Such rich snippets stand out and bring more clicks.

Product, breadcrumb & organization schema (Basic)

What is it good for? These are the three most important base schemas:

• Product – price, availability and product data so Google can display them directly in the result.

• BreadcrumbList – shows the navigation path (e.g. Home › Category › Product) instead of the bare URL.

• Organization – details about your company (name, logo), the basis for the Google Knowledge Panel.

How to use it: Enable the three schemas in the Configuration and store the company name and logo URL there. The plugin then outputs the structured data automatically on all relevant storefront pages – you do not have to maintain anything per product.

Extended schema types (Premium)

What is it good for? Beyond the basics there are schema types that unlock additional displays in Google for special content:

• FAQ – expandable questions and answers directly in the search result,

• HowTo – step-by-step instructions,

• LocalBusiness – details for local businesses (address, opening hours),

• Event – events with date and location.

How to use it: Per category or landing page you select the matching add-on type in the SEO tab and fill in the fields (e.g. questions/answers for the FAQ schema). The plugin produces the correct structured data from it.

Variant schema & AggregateOffer (Premium)

What is it good for? Products with many variants (sizes, colours) have different prices. Instead of a single price, Google can show a price range ("from … to …"). Add to that extended details on shipping and returns, which Google increasingly requires for shopping results.

How to use it: For products with variants the plugin automatically generates an AggregateOffer with a price range. In the Configuration you additionally store return details (window, country, return shipping fees) and shipping details that feed into the schema.

Schema validation (Premium)

What is it good for? Faulty structured data is ignored by Google – or triggers warnings in the Search Console. Instead of checking every product individually in Google's test tool, you check your entire catalogue in one go.

How to use it:

1. Open SEO Tools → Schema check.

2. Start the check. It runs in the background over all active products – a progress bar shows the status.

3. Afterwards you see a summary (valid / warnings / errors) and a paginated list of the flagged products with the specific hints.

4. Via CSV export you can hand the report over to your agency, for example, and with one click you jump straight to the affected product.