> For the complete documentation index, see [llms.txt](https://docs.premsoft.de/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.premsoft.de/en/plugins/seo-tools/management-dashboard/rich-snippets.md).

# Rich snippets

Structured data (Schema.org / JSON-LD) is extra information that makes your pages "machine-readable". It allows Google to show more than just a title and text in the search results – for example prices, availability, rating stars or expandable questions. Such **rich snippets** stand out and bring more clicks.

## Product, breadcrumb & organization schema (Basic)

**What is it good for?** These are the three most important base schemas:

* **Product** – price, availability and product data so Google can display them directly in the result.
* **BreadcrumbList** – shows the navigation path (e.g. *Home › Category › Product*) instead of the bare URL.
* **Organization** – details about your company (name, logo), the basis for the Google Knowledge Panel.

**How to use it:** Enable the three schemas in the [Configuration](/en/plugins/seo-tools/configuration.md#rich-snippets) and store the **company name** and **logo URL** there. The plugin then outputs the structured data automatically on all relevant storefront pages – you do not have to maintain anything per product.

## Extended schema types (Premium)

**What is it good for?** Beyond the basics there are schema types that unlock additional displays in Google for special content:

* **FAQ** – expandable questions and answers directly in the search result,
* **HowTo** – step-by-step instructions,
* **LocalBusiness** – details for local businesses (address, opening hours),
* **Event** – events with date and location.

**How to use it:** Per category or landing page you select the matching add-on type in the SEO tab and fill in the fields (e.g. questions/answers for the FAQ schema). The plugin produces the correct structured data from it.

## Variant schema & AggregateOffer (Premium)

**What is it good for?** Products with many variants (sizes, colours) have different prices. Instead of a single price, Google can show a **price range** ("from … to …"). Add to that extended details on shipping and returns, which Google increasingly requires for shopping results.

**How to use it:** For products with variants the plugin automatically generates an **AggregateOffer** with a price range. In the [Configuration](/en/plugins/seo-tools/configuration.md#rich-snippets) you additionally store **return** details (window, country, return shipping fees) and shipping details that feed into the schema.

## Schema validation (Premium)

**What is it good for?** Faulty structured data is ignored by Google – or triggers warnings in the Search Console. Instead of checking every product individually in Google's test tool, you check your entire catalogue in one go.

**How to use it:**

1. Open **SEO Tools → Schema check**.
2. Start the check. It runs **in the background** over all active products – a progress bar shows the status.
3. Afterwards you see a summary (valid / warnings / errors) and a **paginated list** of the flagged products with the specific hints.
4. Via **CSV export** you can hand the report over to your agency, for example, and with one click you jump straight to the affected product.


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