SEO analysis

Optimising is one thing – knowing where you stand and what to do next is another. This chapter bundles the tools you use to measure the SEO health of your store and keep an eye on it.

SEO score per product (Premium)

What is it good for? The score sums up the SEO health of a product in a single number from 0 to 100 – based on clear criteria (meta title, description, image alt texts, canonical, schema and more). This lets you immediately spot which products need work.

How to use it: In the SEO tab of a product you see the score as a detail card with a breakdown of what is good and what is missing. In the product listing an additional column shows the score, so you can quickly sort out problem cases. Via Recalculate (on the dashboard) you refresh the scores for your entire catalogue – the process runs in the background with a progress indicator.

SEO dashboard (Premium)

What is it good for? The dashboard is your command centre: the key metrics at a glance and a prioritised list of what to tackle next.

How to use it: Open SEO Tools → Dashboard. There you see, among other things:

• the average SEO score and the score distribution (how many products fall into grade A–F),

• how many products are without a meta title or description,

• the number of noindex pages and active redirects,

• the 404 errors of the last 30 days,

• an action list with direct jumps to the matching tools.

Image SEO check (Premium)

What is it good for? Missing or meaningless alt texts (e.g. "IMG_1234") hurt accessibility and image search. The scanner finds such images across the whole store and helps you improve them in one go.

How to use it:

1. Open SEO Tools → Image SEO and start the scan. It runs in the background over all product images.

2. Afterwards you see an evaluation (images with good / missing / weak alt text) and a paginated detail list.

3. With the alt text generator you create missing alt texts automatically from a template (e.g. {product_name} – image {position}), either only for empty images or for all of them.

Broken link checker (Premium)

What is it good for? Broken links in product and category texts or in CMS content frustrate visitors and devalue you with Google. The checker crawls your content and reports which links lead nowhere.

How to use it: Under SEO Tools → Link check you start the crawl. It collects the internal links from your content and checks them – in the background via the queue. Afterwards you see a filtered list (broken / redirect / timeout) with the status code and a suggested fix; with one click you create a redirect directly. A weekly automatic task keeps the check up to date.

Google Search Console (Premium)

What is it good for? Google Search Console shows real data: which search terms you are found for, which pages get clicked and how often, and where rankings drop. Instead of switching between Google and your store, you pull this data straight into the Administration.

How to use it:

1. Create an OAuth credential pair in the Google Cloud Console and store the client ID, client secret and your property URL in the Configuration.

2. Open SEO Tools → Search Console and connect your Google account (OAuth).

3. Afterwards you see your top pages, the per-page performance data and a ranking-loss detection that points you to pages losing visibility.

A daily sync keeps the data up to date automatically.