Wishlists for Shopware 6

The wishlist extension adds the ability for your online shop to allow customers to create as many public and private wishlists as they wish.

Benefits for Customers:

✅ More Flexibility with Unlimited Wishlists – Customers can create wishlists for different occasions (e.g., “Christmas Gifts,” “Tech Gadgets,” “Summer Clothing”).

✅ Better Purchase Planning & Organization – Customers don’t have to buy immediately; they can save products neatly and decide later.

✅ Easy Gift Planning & Sharing with Others – Public wishlists allow customers to share their wishes directly with friends and family—perfect for birthdays, weddings, or Christmas.

✅ Quickly Find Saved Products – Saved items can be easily added to the shopping cart without searching for them again.

Benefits for the Online Shop:

📈 Higher Conversion Rates & More Purchases – Customers are more likely to return and buy products from their wishlist.

📊 Valuable Insights into Customer Preferences – Retailers can analyze which products are frequently saved to identify bestsellers or offer targeted discounts.

📣 Free Promotion through Shared Public Wishlists – Customers indirectly promote products by sharing their wishlists with friends or on social media.

👥 Increased Customer Retention – Wishlists encourage customers to visit the shop regularly and engage with the products.

Conclusion: The wishlist function creates a win-win situation: customers benefit from better organization and easier purchasing decisions, while retailers gain higher sales, increased traffic, and valuable customer insights.